The InfoFi track is heating up, with new player Cookie making a strong debut with its "community co creation+reward mechanism", challenging Kaito's market leading position. After Kaito sparked the "Yap to Earn" craze, Cookie DAO announced the launch of an alpha version product and Snap functionality, attempting to reshape the attention economy with a more transparent rating mechanism and community driven reward system. Although the two share similar ideas and revolve around AI analysis and content incentives, their differences in execution paths and market positioning are becoming increasingly apparent -Kaito emphasizes multi data integration and professional investment support, suitable for heavy research users; -Cookies focus more on community participation and project emotional profiling, serving a more general audience of users. Kaito has attracted much attention due to its token market value of up to $500 million and support from top tier venture capitalists such as Sequoia. However, it has also sparked controversy due to issues such as algorithm opacity and volume manipulation behavior; Although cookies have a small market value supported by SkyVision and Animoca, they strive to break the existing pattern of "content being controlled by the platform" through public rating rules and community governance concepts. Currently, the InfoFi ecosystem is gradually evolving into two camps: one leaning towards professional insight tools and the other leaning towards community co creation platforms. However, there are still multiple challenges behind the popularity of the track, such as data quality, user barriers, incentive mechanisms, and ecological fragmentation. The path to truly implementing the concept of 'information as an asset' still requires continuous refinement. Who the future of InfoFi belongs to ultimately depends on who can establish mechanisms and trust on sustainable soil beyond the heat.