Not every top-tier project can rely on PUA tactics to survive a round of crypto bull and bear cycles—Linera is a great example of this. That said, there are indeed some projects that keep using PUA but are still doing just fine. It's not because their PUA skills are better, but because they’ve already started acting like landlords collecting rent while PUA-ing. The standout examples include Opensea, MetaMask, Polymarket, Base, and others. Opensea collects rent through NFT transaction fees. MetaMask collects rent through swap service fees. Polymarket collects rent through order execution fees. Base collects rent through sequencer fees. While they’re still alive, the rise of competitors in their niche sectors is rapidly lowering the ceiling on their valuations.