[Xiaohongshu Releases AI Content Governance Initiative, Requiring Clear Labeling and Strict Control of Fraud and Infringement] Xiaohongshu today released its 'AI Governance Initiative,' encouraging creators to use AI to enhance efficiency and creativity while requiring truthful labeling of AI-related content. For content not proactively labeled, the platform will uniformly add labels. The platform emphasized adhering to the red lines of authenticity and safety, explicitly opposing the use of AI for fraud, infringement, and similar activities. It also announced ongoing efforts to build AI content recognition and governance capabilities, alongside launching an appeal channel for AI-related notes with 'label prompts,' aiming to support creative activities while ensuring authenticity and safety.