Influence360, a Web3 creator marketing platform, has been launched, supporting global KOL coverage and authentic conversion attribution BlockBeats News: On May 26th, Influence360, a Web3 creator marketing platform, announced its official launch. The platform focuses on AI driven KOL marketing infrastructure, supporting project parties to discover global multilingual Web3 KOLs on platforms such as X, YouTube, TikTok, Telegram, etc., and carry out activity execution, data tracking, and effect attribution. It is reported that Influence360 provides functions including AI optimization, smart contract custody payment, real-time performance tracking, etc., aiming to solve the long-standing problems of payment opacity, lack of data accumulation, and difficulty in quantifying conversion effects in Web3 KOL marketing. The platform also provides a permission management system for Web3 agencies and MCNs, supporting agency creators to accept orders, manage quotes uniformly, and obtain long-term profits through a recommendation mechanism. Dejan Horvat, co-founder and CEO of Influence360, stated that currently, Web3 KOL marketing involves a large budget, but the industry infrastructure is still relatively primitive, and teams often cannot truly accumulate data and optimize advertising efficiency. Influence360 hopes to transform every marketing activity into a sustainable and accumulated data asset. Meanwhile, Influence360 has released the '2026 Web3 Influencer Marketing Status Report'. The report is based on the research results of 143 Web3 KOLs from 7 regions around the world, showing that more than half of KOLs have a single cooperation income between $1000 and $5000, but only 35% of KOLs have successfully received full payment from all cooperation projects, reflecting that there are still obvious trust issues in the industry. The report also pointed out that 97% of the surveyed KOLs have collaborated with the same project repeatedly, and most creators focus on team transparency, investment background, and project credibility before accepting orders. However, the industry still lacks sound marketing tools, reliable payment systems, and effective attribution mechanisms. [Original link]