The bear market is tough, but you still gotta protect your reputation. Most people, judging by the projects they heavily invested in last year, shouldn't be struggling to cover living expenses. Everything is about personal branding, and everything depends on it. In a bull market, branding is an amplifier. In a bear market, branding is a touchstone. Project teams, KOLs, and retail investors shouldn't be enemies. Looking back at Memecore｜MemeX｜MemeMax, this whole M series might be one of the few exceptions this cycle. It gave everyone plenty of chances at the bottom and has been steady and principled all along. In a bear market, only · BTC · Tokens from projects that can sustain themselves · Tokens tied to the main narrative of the cycle are worth watching to see if they’ll perform. As for the rest, you might as well just send the money to me. I promise I’ll say, 'Thank you, boss.'