JuCoin, as one of the most established exchanges in the cryptocurrency industry, officially announced today its upgrade to Ju.com since its establishment in 2013. This comprehensive brand upgrade marks the platform's transformation from a regional cryptocurrency exchange to a global ecosystem, dedicated to making cryptocurrency trading as intuitive and easy as basic computer operations. This renewal introduces a revolutionary visual identity system, a user-centered philosophy, and groundbreaking new features, making cryptocurrency trading truly "as simple as using a computer."
From Regional Exchange to Global Ecosystem
Since the new management team took over in 2024, the platform has achieved leapfrog development, with registered users exceeding 50 million, covering over 100 countries, a daily trading volume of 5 billion USD, and a global community of 26 million members. The upgrade to Ju.com is a natural continuation of these achievements, unifying vision, eliminating complex barriers, and clearing the way for mainstream users to enter the cryptocurrency world.
Ju.com co-founder and CEO Sammi Li stated, "The brand upgrade to Ju.com reflects our unwavering belief that technology should be invisible and interactions should be extremely simple. Over the past year, we have proven that a cryptocurrency platform can successfully place users above technological complexity. Today's official announcement is our commitment to making the 'impossible possible' for every user."
Revamped Visual Identity System
The new Ju.com brand centers around an innovative J symbol, which serves as both the brand logo and a visual transformation tool. This geometric shape can be used as a comma, apostrophe, or connection point, and the inclusion of the letter J in the brand slogan "Rewrite I[J]mpossible" achieves a visual transition from "IMPOSSIBLE" to "I’M POSSIBLE."
This visual concept permeates the entire platform's user experience of "one touch to trade," making cryptocurrency trading as familiar as basic computer operations. Users can now trade any on-chain tokens without an external wallet, completing cross-chain transactions with a single touch.
Breakthrough Features, Upholding User-Centric Philosophy
Ju.com announced several revolutionary features that fully embody the commitment to "simplifying complex cryptocurrency experiences":
Contract Protection Plan: The system will automatically compensate for contract losses exceeding 500 USDT, with compensation issued in JU computing power, creating a win-win for the platform and users.
US and Hong Kong Stock Trading Zone: Lowering investment thresholds, allowing any user to trade real US and Hong Kong stocks, fully enjoying dividend rights and staking incentives.
Early Bird Stock Subscription Zone: Pre-subscribing to high-quality stocks to seize new investment opportunities while helping companies raise funds efficiently.
Decentralized Asset Custody (Coming Soon): If users do not operate for 24 hours, assets will automatically return to the user's wallet, eliminating trust barriers while retaining the convenience of the exchange. Users can "forget the existence of the exchange" and always maintain control over their assets.
JuTrust Insurance Protocol (In Testing): DeFi investments automatically come with insurance, with claims processed within 72 hours, helping mainstream users understand DeFi risk management as they would traditional insurance.
Platform Strength as a Foundation
This brand upgrade is built on a series of impressive data and platform validations:
- Scale: Over 50 million registered users, daily trading volume of 5 billion USD, cumulative transactions exceeding 50 billion USD
- Innovation: JU token has risen from 10 USD to over 20 USD, with early supporters achieving over 20,000% returns
- Technology: JuChain Layer 1 blockchain achieves block production in 1 second, with over 1 million on-chain addresses
- Compliance: Holds MSB license in the US, exchange licenses in Thailand, and licenses for exchanges and stablecoins in South Korea, currently applying for VARA and EU MiCA frameworks
Integrated Ecosystem
Ju.com serves as a unified ecosystem, seamlessly connecting multiple product experiences:
- com Exchange: Core trading platform, achieving seamless on-chain access through a CeDeFi integration model
- JuChain: High-performance blockchain infrastructure supporting ecosystem applications
- xBrokers: Global RWA brokers and liquidity network
- JuCard: Payment card connecting cryptocurrency and traditional consumption scenarios
- JumpFi Payment: PayFi infrastructure perfectly integrating traditional finance with Web3
- Ju Labs: 100 million USD innovation fund supporting over 50 AI and blockchain projects
Global Expansion and Compliance Leadership
The brand upgrade continues to drive international expansion, grounded in compliance. Ju.com operates in over 30 countries, with a team of over 500 people, and will further accelerate global growth as global regulatory frameworks gradually improve.
Ju.com CEO and co-founder Sammi stated, "We are building the infrastructure for the mainstream future of the cryptocurrency industry. Every new feature is aimed at eliminating barriers between users and blockchain. The brand upgrade to Ju.com is our commitment to making blockchain technology naturally simple."
Mission and Vision
Mission: To make cryptocurrency trading as intuitive as everyday computer operations, enabling anyone to access the entire cryptocurrency ecosystem through simple actions by eliminating technical barriers.
Vision: To make blockchain an invisible infrastructure, allowing everyone to seamlessly access new financial opportunities.
Core Philosophy: Technology should be invisible, and every interaction should be familiar and effortless, regardless of how complex the underlying blockchain technology is.
About Ju.com
Ju.com (formerly JuCoin) was established in 2013 and has grown into a service-driven cryptocurrency ecosystem, covering over 100 countries with more than 50 million users. The platform integrates exchange services, JuChain blockchain infrastructure, xBrokers RWA brokers, JuCard payment systems, JumpFi payment products, and a series of innovative features, thoroughly bridging the gap between centralized and decentralized finance. Ju.com’s integrated ecosystem embodies its service-driven philosophy, dedicated to eliminating user resistance and providing all users with a seamless, secure, and rewarding cryptocurrency experience.
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