An interesting game can quickly attract players and achieve success in the short term, but the fun itself is usually not enough to accurately evaluate a project. The real long-term success of blockchain gaming projects relies on a solid technical foundation.

Although blockchain games and engines are still in the early stages, the gaming sector within the Telegram x TON ecosystem has attracted attention from both inside and outside the industry due to its massive user base and traffic. The Open League (TOL) launched by the TON Foundation has provided an opportunity for many outstanding projects, with Catizen, which has won first place for three consecutive seasons, standing out with its strong technical capabilities.

The Hottest Cat-themed Blockchain Game in the TON Ecosystem, Introducing the Play2Airdrop Model

Catizen is a Web3.0 social entertainment platform on Telegram, aiming to create a decentralized consumer application that integrates casual games, short dramas, and e-commerce on Web3. Its current core is a cat-themed game called Catizen, built in the TON ecosystem. The game combines the metaverse, GameFi, and AI, and has introduced the revolutionary Play2Airdrop model, allowing players to earn future airdrops while playing.

Since the beta version was launched on March 19, 2024, Catizen has attracted over 22.5 million players, with nearly 1.3 million on-chain users. The peak daily active player count has exceeded 3.5 million, and the number of paying users has reached 500,000. The latest data shows that the total number of on-chain users has surpassed 1.25 million, and Catizen has ranked first in the TON Open League for three consecutive seasons.

It is no exaggeration to say that Catizen is definitely one of the top blockchain gaming projects in the Telegram x TON ecosystem. Sasha, the founder of the pioneering project Notcoin, stated frankly in a previous interview that in the era of numerous Telegram Clicker imitations, he only sees sustainability in Catizen.

Building a Solid Technical Foundation with Exclusive Game Engine and SDK

The rapid success of Catizen may seem unexpected, but it is actually quite reasonable. Unlike other blockchain gaming competitors that rely heavily on advertising and promotion, Catizen's organic growth is based on its solid technical infrastructure—

1. The Three-in-One Exclusive Catizen Game Engine

Compared to Gaming Bot competitors that rely on third-party game engines, Catizen has built its own game engine, the Catizen Game Engine, designed specifically for Telegram mini-programs. It currently supports three unique features: high-performance millisecond-level multi-thread loading, data tracking, and global distributed loading technology.

• Catizen's high-performance millisecond-level multi-thread loading utilizes multi-thread asynchronous loading to improve game performance, parallel computation on multi-core processors, reduce main thread blocking, accelerate game startup speed, and ensure smooth scene transitions, providing players with a seamless experience.
• The Catizen data tracking platform features real-time data analysis, multi-dimensional data mining, and machine learning capabilities to optimize game content, improve user retention, and increase payment conversion rates. It supports custom reports and real-time monitoring for data-driven decision-making.
• Catizen's global distributed loading technology integrates with global content delivery networks (CDNs) to ensure fast resource allocation and low-latency downloads through intelligent edge computing and regional caching. This ensures high-quality game experiences for players regardless of their location.

From a technical perspective, Catizen's game engine design emphasizes lightweight performance, allowing the game to run smoothly on devices with different performance levels, especially excelling on mobile devices. Its exclusive game engine supports multiple operating systems and devices, including Android and iOS, enabling players to seamlessly switch game processes on different devices through Telegram. By optimizing integration with Telegram using its API and Bot functionality, Catizen achieves closer interaction and player social experiences.

2. The SDK Lays a Solid Foundation for Building the Catizen Ecosystem

Catizen's software development kit (SDK) provides a one-stop service, aiming to enable H5 game developers to publish games on Telegram with just three simple steps: creating an H5 mini-game, connecting to the Catizen SDK and game engine, and publishing the game in the Catizen game center.

In fact, the development team behind Catizen, Pluto Studio, has been involved in Web2 mini-game development since 2018, with a wealth of successful experience in developing and publishing mini-games. Their transition to the Telegram Web3 gaming sector has been seamless. It is rumored that the Catizen team has signed contracts with 18 popular WeChat mini-games, gradually deploying them on the Catizen gaming platform, leveraging their valuable experience in blockchain deployment and the TON ecosystem. Compared to traditional blockchain game SDKs, the Catizen SDK provides a simple way to create and manage Telegram Bots, enabling games to easily implement message processing, user interaction, and game notifications, such as inline buttons, quick replies, and chatbots, enhancing game interactivity and user experience.

Similarly, the Catizen SDK supports multiple operating systems (such as Android, iOS) and devices, allowing developers to create cross-platform gaming experiences. Its concise yet powerful API enables developers to efficiently implement various game functions, and with professional technical support from the Catizen team, developers can quickly resolve issues and improve development efficiency. Through these advantages, the Catizen SDK enables developers to efficiently create high-quality, cross-platform games while fully utilizing the features of the Telegram platform, providing rich user interaction and commercial opportunities.

3. Strong Technological Barriers Set Catizen Apart in Market Competition

Currently, there are a considerable number of Gaming Bots deployed on Telegram, and there are approximately 300 projects on the TON blockchain, with the majority building mini-programs on Telegram and accessing them through the application center. However, most Telegram ecosystem mini-games still exhibit "traditional" technical characteristics, such as development using the Telegram Bot API and support for H5 interactive experiences. This is the technical approach adopted by most Telegram mini-program projects, but it can lead to poor ecosystem scalability, ultimately isolating themselves within the Telegram gaming ecosystem.

Frankly, most Telegram mini-programs on the market are overly reliant on the Telegram platform, making it easy to be restricted by API limitations, and facing difficulties in user acquisition and retention, as well as limited technical support and development resources. Interoperability with other platforms also becomes increasingly unsatisfactory over time. In contrast, Catizen, while leveraging the Telegram ecosystem, does not depend on it. They have used their exclusive game engine and SDK to build technological barriers, creating a more complete and sustainable ecosystem game. It can be said that Catizen's emergence as a standout in the fierce market competition is closely related to its strong technological barriers.

Using Catizen's multi-thread asynchronous loading as an example, this technology stands out in the Telegram gaming ecosystem, effectively solving the problem of poor game experience caused by a large number of players being online simultaneously. Catizen utilizes this technology to handle multiple tasks without blocking the main thread, meaning that while a user is performing a certain operation, the game can load other content in the background, improving overall response speed. Additionally, it can simultaneously load different parts of the game, reducing the time users have to wait for a specific function or resource to load. This is particularly important for games that require dynamic loading of a large amount of resources, ensuring that the game interface remains smooth and responsive during the loading process. Users will not experience game lag or lack of smoothness due to waiting for resource loading.

Catizen's content delivery network (CDN) provides players with a smoother and more stable gaming environment by caching game content to servers closest to the players through its global server network, significantly reducing latency and improving content loading speed. This allows players to quickly access game resources from anywhere. Furthermore, compared to other Telegram ecosystem games that often experience freezing or crashes, Catizen effectively offloads the load from the original server using CDN, distributing a large number of requests to multiple cache nodes. This prevents server overload, reduces pressure on the original server, and ensures that Catizen games remain stable even during high concurrent access, efficiently distributing game images, audio, and video resources.

Moreover, through deep integration with various Telegram features, Catizen can provide a seamless and unique user experience. This tight integration allows the game to fully utilize the social features of the Telegram platform, enhancing user interaction and stickiness, and ultimately more effectively acquiring and retaining users. The game can stay in touch with players through message pushes, group interactions, and other methods, increasing user return rates.

It is worth mentioning that Catizen's SDK enables developers to quickly develop and iterate game features, allowing for rapid adjustments and optimizations to improve user experience and game lifecycle. Efficient resource management and network communication protocols ensure that the game maintains smooth performance in different network environments, reducing loading times and enhancing user experience.

In reality, deploying a simple mini-game on Telegram may not seem too difficult, but projects like Catizen that respond to various user/market demands in a short period of time are few and far between, especially in the competitive blockchain gaming field. In simple terms: many people want to do it, but can't.

Compared to building a Telegram ecosystem game from scratch, Catizen's SDK and game engine significantly reduce development complexity, saving a lot of time in game iteration. On the other hand, new smart contract languages may have a certain learning curve, but these languages are often optimized for specific blockchains. For similar products in the market, using a new language (Tact, FUNC) on the TON blockchain to develop on-chain interactions, debug various functions, and ultimately optimize the user experience mechanism usually requires a long period. By the time it reaches end users, Catizen has already completed feature improvements and multiple iterations.

In summary: response speed can determine user flow, and the development barrier of the game engine lies in experience and first-mover advantage, and Catizen has already integrated these technological capabilities.

Development Roadmap to Expand the Ecosystem

Catizen has released a comprehensive 12-month development roadmap, totaling six stages:

Stage 1: Launch Catizen game and incentivize users to create encrypted wallets through airdrops.

Stage 2: Launch Catizen Launchpool, where users can earn governance token wCATI Score through staking and mining.

Stage 3: Release Game Center and publish more games for users, supporting staking of CATI.

Stage 4: Launch a short video platform to expand the female user base.

Stage 5: Use the Open Task Platform to attract projects from the TON ecosystem.

Stage 6: Launch an e-commerce platform to expand the application scenarios of the CATI token.

From the roadmap, it is clear that Catizen has a very clear future plan, not limited to being a simple Gaming Bot. A clear development roadmap not only increases project transparency but also provides a clear direction for long-term development, instilling more confidence in the crypto community.

With its strong technical capabilities, Catizen has become not just a game, but a community and a movement. Every click and interaction here contributes to the greater community benefits and ecosystem development.

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