The market has always been good. There's no such thing as projects or memes being hard to do—it's just that there are fewer chances to fool idiots. If you've been posting about a project in your friend circle for a month and no one pays attention, it means you're lucky—there aren't many idiots around you. But if you're sharing projects like Plustoken in your friend circle every day and still getting a bunch of people agreeing with you, then you really need to think about whether everyone around you is an idiot.