X Product Lead: Aggregator Account Revenue Share Reduced to 60%, Cracking Down on Clickbait and Reposted Content

BlockBeats News, April 12 — X Product Lead Nikita Bier stated, 'During this creator revenue share cycle, all aggregator accounts' revenue share has been reduced to 60%. It will be further reduced by another 20% in the next cycle. The platform believes this change stems from a clear phenomenon: a large number of accounts flood timelines daily with "reposted stolen content" and clickbait information, squeezing the exposure space for genuine creators and stifling the growth of new authors. Next, the platform plans to implement permanent revenue deductions for accounts that consistently use clickbait tags like "BREAKING" to drive traffic. X will not restrict speech or dissemination scope but will not provide revenue compensation for those who manipulate distribution mechanisms or mislead user behavior.'