I have been watching FIGHT @ JoinFightID since Holo started updating, and today I am using Coinbase to add FIGHT to the roadmap node. Let's talk about why I continue to follow this project Many "Sports xWeb3" projects stick logos and ride on hot topics, but FIGHT is the opposite. It's not that UFC wants to ride on the chain, but that UFC really brings their brand, players, and event narratives to the chain to make original bio products. In my opinion, this is the core of differentiation UFC doesn't need to introduce its marketing ability and global fan base too much, which can be considered as the most powerful brand asset in the entire sports circle. And what FIGHT does is to repackage all these attention points into an on chain structure of identity → reputation → FIGHT So FIGHT is not a fan token, nor is it a blockchain game. It's more like the "Web3 entry layer for fighting sports" The contestants are not nominal, but form the Fight Council - products directly feedback from current and former UFC legends such as Burns, Pantoja, and Emmett. To reach users, cooperative brands need to destroy FIGHT and replace it with FP before distribution can be made. Once the event arrives, tasks, content, bonuses, and peripherals will be launched synchronously Another point that is rarely mentioned is that FIGHT's endorsement is not "promotional", but comes from a group of Web3 builders who actually do things, such as @ weremeow (Jupiter/Meteora), @ LucaNetz (Pudgy), @ ysiu (Animoca), etc. They have strong sensitivity and judgment in Wbe3. Willingness to stand on the platform itself indicates a direction: this is not a chain that relies on speculation of emotions, but to make the "fighting thing" chain shorter and more relevant As someone who has been following the team since the beginning of the new era, I can feel that what the team is doing is quite practical: not about the "future universe", but about creating fan funnels, content materials, Telegram entry, player incentives, peripherals, digital collectibles, and so on. These are all things that can be scaled. The overall goal is to turn UFC's annual traffic into an on chain economic cycle In the field of sports, FIGHT is one of the few projects that I feel has the potential for ecological closed-loop. I don't recommend blindly following, but I highly recommend researching it yourself