In 2025, the most eye-catching thing about Binance has to be the debut of Alpha. Although the wealth-building effect of Alpha has faded a bit by now, starting from Q2, Alpha’s appearance basically meant free money. Alpha’s launch directly turned Binance’s wallet from being 'useless' and 'something even dogs wouldn’t use' into the hottest thing around. The wallet is still the same wallet, but more users were indeed 'forced' to make it more mature. Moreover, Alpha not only became a key reference point in the industry but also provided exposure and liquidity for a large number of altcoins and memes. This directly led to a decrease in listing revenue for second- and third-tier exchanges in 2025. Additionally, Alpha helped BNBChain rediscover its development direction, making it one of the most active blockchains. At least in my opinion, Alpha’s innovation is worth encouraging. I managed to earn a few months’ worth of living expenses on Alpha, and I’m pretty satisfied with that. What the industry needs is innovation that provides opportunities for people to make money. If you can help people make money, you’ll win their favor—it’s that simple.