Looking back at Coca-Cola's development history, later on, Chinese franchise brands were all copying what Coca-Cola had already mastered back in the day. Even the exclusivity tactics used by e-commerce platforms were things Coca-Cola pioneered. Back then, Coca-Cola created CCE, splitting the headquarters with the formula from the bottling plants. Just one year after the split, Buffett jumped in and acquired 25% of all assets. Over the years, Coca-Cola has contributed nearly $8 billion in dividends to Buffett... In 35 years, the stock price has increased 23 times, and by 2023, the portfolio's market value exceeded $24 billion. I used to ignore the consumer sector and didn’t understand it, because the tech industry has such high ROI. But now, I’m starting to understand the consumer industry more and more.