The psyop behind the creator revolution happening on Ethereum. The idea for @ETHRNSM was born during a team offsite, when we realized ethereum had lost the cultural edge competitors were doubling down on. It needed a sense of identity again. A capitalist culture engine ethereum never had. Something people could believe in. So we built a brand from zero. A narrative. A creator movement. This is the result of that creative process: Four months working side by side with @Ethereum, @Etherealize_io, @SERdotxyz, and hundreds of creators.(Web3 Growth)