Most people can only make money from grand narratives—this applies to the stock market and the crypto world. Grand narratives are what create 'momentum.' A grand narrative is something that can be explained in one sentence, making people instantly think, 'Wow, that's impressive.' Duan Yongping once said that a good company is one where you can tell what it does in just one sentence. Many companies can't even explain what they do clearly after writing pages of text. A lot of meme narratives can't pinpoint the core FOMO factor even after rambling on for ages, throwing together a bunch of buzzwords. A good meme narrative only needs one sentence.