a16z|Nov 11, 2025 16:35
Grant Lee: How Gamma Built a 100 Million User AI Presentation Company
Despite being one of the most successful AI tools, @GammaApp was not founded as an AI company. Compared with other presentation tool companies, Gamma was building something deeper from day one: building blocks for visual storytelling.
CEO Grant Lee joined a16z's Sarah Wang and Olivia Moore to share how he built Gamma using taste, design-first principles, and an obsession with the first 30 seconds of user experience.
He also explains the decisions that shaped Gamma’s growth playbook: betting on word-of-mouth, crossing the chasm from prosumer to B2B, and hiring “painfully slowly.” The result: one of the world’s most successful AI applications that wasn’t founded as an AI company at all.
00:00 Introduction
00:51 "This has got to be the worst idea I've ever heard"
07:13 "Better to be different than better"
10:54 Beyond the 16x9 prison
24:54 Word of mouth is the only metric that matters
26:10 From 60,000 signups in 8 months to 50,000 per day
30:09 From 12 months runway to profitable in 3 months
31:50 Sequencing matters: Prosumer first, then B2B
36:58 "Hire painfully slowly"
41:10 Taste is the entire restaurant experience
44:17 Onboarding every influencer personally
@thisisgrantlee @sarahdingwang @omooretweets(a16z)
Share To
Timeline
HotFlash
APP
X
Telegram
CopyLink