Wallet Race | A High Stake on Basechain's Web3 Traffic Entrance Recently, it was discovered that the official account of @ CoinbaseWallet is no longer searchable, and it has quietly been renamed as Base Wallet. Why did I write this article late at night? Because this is not a simple product upgrade, but a desperate gamble by Basechain. ♦ From chain to wallet, the focus of Base shifts What does renaming "Coinbase Wallet" to "Base" mean? This means that in the future, when people mention Base, the first thing that comes to mind may no longer be the L2 public chain, but this wallet with complete user closed-loop capabilities. In other words, it has transformed from a "supporting facility" to a "strategic core". This move is no less than a renewed bet on this public chain. ♦ What problem does Base Wallet want to solve? Based on the currently disclosed product information, it attempts to address a core pain point: the disconnect between socializing and transactions. We are witnessing a trend: Transactional KOLs have become the core of industry traffic, and Alpha information has become the mainstream communication material. But the current process is still very fragmented: KOLs send signals on social channels such as Twitter, TG, Farcaster, etc The user saves the address and then redirects to the trading platform to perform the operation The intermediate links are complex, the user experience is fragmented, and the conversion efficiency is extremely low The idea of Base Wallet is to enable users to see and verify Alpha within the wallet, and directly complete transactions - creating a closed loop of information → action. ♦ Why is it the wallet, not the exchange, that takes on this role? In fact, there are already many trading platforms exploring social networking, such as OKX's chat module and Binance's content square. But compared to it, wallets have two key advantages: ▪️ On chain identity starting point: Wallet is the starting point of on chain identity, and all behaviors can become social clues (who transfers money, who mint, who votes) ▪️ Ecological entry role: Wallet is an open entry point that can integrate multiple apps and social protocols, while exchanges are relatively closed systems That is to say, Base Wallet reconstructs user relationships in a three in one model of "identity+information+transaction". In fact, from the product naming, the ambition of Base can already be seen. What it wants to convey is that Base is not just a chain, but also a traffic entry point for Web3. But this gamble is not easy either - are users really willing to concentrate their behavior on their wallets? Can wallets stimulate social network effects? These are the questions that Base Wallet will answer in the future, but for now, I choose to go to the gambling table early and take a look.