What Infinex is doing with Yaprun is worth watching tbh I find most of the Kaito yap campaigns to be cringe at best. I attempt to curate my Twitter stream for high signal so I don't see much of it, but the few things that reach me is just so obviously terrible that it makes me feel negative about the chains paying to have people shill them. A wallet is all about distribution. Infinex is doing it smartly. Many wallets in the past wanted me to do some kind of affiliate link in @WeekInEthNews and I always just laughed. Sure, being in there will drive some signups, but it's all the indirect exposure that will be most valuable, and none of them were capable of even beginning to understand that. [Insert rant about how bad the marketing directors are in this space.] Yaprun does a better job than most of recognizing that indirect exposure. But in reality that's how most people sign up for things: you hear about it here and there and then eventually go sign up. For awhile the trendy thing in marketing was the Seven Touch principle for getting someone to sign up (ie, you need 7 positive touches on average to buy something) Infinex basically takes all its signups and attributes half of them to referral codes and half to the people tweeting about it. Daily is probably too short of a timeframe, as the Twitter algo doesn't even start recycling successful tweets for a bunch of hours. But at least it's a recognition that not everything is a referral code or tracking cookie. Anyway, this is basic marketing stuff but I've rarely seen anyone in crypto understand this. So bullish Infinex If I were an app founder, I would make certain that my app was in the Infinex app store when it launches in the next few weeks