Bitcoin treasury companies are exploding because they’re running the world’s simplest—and most effective—business model. Despite bitcoin compounding at ~60% annually for 16 years, it’s still treated as a contrarian bet. These companies capitalize on that disconnect by raising capital and deploying it straight into bitcoin. Unlike traditional businesses, there’s no product to build and no operations to scale. You can raise and deploy in days, and in return, shareholders gain exposure to one of the fastest growing assets in history. Sometimes the best business models are the simplest.