**[Binance Targets "Financial Super App": Integrating Crypto Trading, Stock Investment, Payments, and Banking-like Services, Aiming to Reach 3 Billion Users]** BlockBeats News, October 9 — Shunyet Jan, Head of Trading and Exchange Business at Binance, stated that the future competition among financial platforms will no longer be limited to crypto asset trading but will focus on integrating services such as investment, payments, lending, and asset management to create a comprehensive financial ecosystem spanning both traditional finance and the crypto market. Jan, who previously worked at Goldman Sachs, Morgan Stanley, and JPMorgan Chase for approximately 30 years, believes that traditional finance has advantages in regulation, risk management, and functional segregation, while the crypto industry excels in 24/7 trading, rapid settlement, and openness. He predicts that the two sectors will accelerate their convergence in the future. Binance aims to enable users to leverage the financial value of their assets without selling the underlying assets through features like unified accounts, cross-asset margining, tokenized assets, and stablecoin payments. Additionally, Binance is exploring the use of AI to simplify asset selection and risk management. Jan revealed that Binance currently has over 300 million users, the majority of whom are from emerging markets. Among users of its direct stock and tokenized stock products, approximately 90% are from emerging markets. He stated that Binance's long-term goal is to expand its user base from 300 million to 3 billion and become a financial infrastructure accessible to more people. [Original Link]