HUGE: Ripple to compete with banking giants in Wall Street's $256 BILLION leveraged ETF market. Its Hidden Road deal turned Ripple into a PRIME BROKER, letting it finance trades for institutions. Now rebranded as Ripple Prime, it helps ETF firms borrow stock and index exposure through swaps. This gives Ripple a new revenue stream from stock financing, beyond crypto. XRP traded near $1.40 after the news, below 60% its record high.