After 10 years BAT is in the process of giving its token a purpose. 120+ million people use their browser, but the token was largely neglected. Roadmap 4.0 aims to push BAT from ads into everyday payments, wallets, AI, and commerce. In July they released their roadmap and vision: - Brave Rewards Card: virtual and physical, powered by BravePay and GENIUS-compliant stablecoins. Users earn BAT on eligible everyday purchases, plus exclusive offers. Works in Brave Wallet and other major digital wallets. The waitlist opened in August and as of October 6th they had 186K+ signups on the waitlist. This far outpaces the level of interest in ETHFI and it's on par with Plasma which received 100k in the first months. - A percentage of net revenue from wallet features (swaps, bridging, on/off-ramps, .brave domains), the Rewards Card, and BravePay is earmarked for BAT buybacks that feed user rewards, creator payouts, and the User Growth Pool. - Unified Brave Wallet: saved cards, self-custody multi-chain crypto, Brave Rewards, and BravePay in one browser-native interface BAT is also fully diluted, no more unlocks coming. The Waitlist for the card opened in August, it's already been opened for 2 months. It ticks every box for me and it seems extremely quiet on the TL. I think this is a swing hold.