Shiv
Shiv|Oct 07, 2026 14:30
I think this is everything your AI agents need to actually run your marketing: 1. KNOWLEDGE - Basic company context - Product catalog & understanding - Audience segments - Campaigns - Competitors - Positioning - Customers - Meeting notes - Planning artifacts - Design rules - Brand guidelines 2. DATA / METRICS: (each of these would ideally be linked to a campaign) - Web & blog traffic and conversions data - Revenue / conversions: Shopify, Stripe, etc - Social media posts with impressions, comments, mentions - Ad performance metrics - SEO data - Email marketing data - Product usage data 3. ASSETS: - All your marketing assets (images, videos) synced, tagged and indexed (Ideally an agent has actually watched each video, and indexed different sections, topics, etc) - All your links 4. SKILLS - atomic skills: make creatives, write emails, etc - orchestrator skills: run marketing campaigns, run a launch, etc 5. AUTOMATIONS - Needs a cloud environment to run in 6. PROACTIVE MESSAGING CHANNEL - Agent can ask questions and wait for your reply - Agent can push information and reports to you - You can feed the agents on an ongoing basis 7. INTELLIGENCE LAYER Agents gotta make sense of all that stuff in 1,2,3 + synthesize new information and self-update the context. (5 & 6 are solved by Grok Bot, Muse, Dots, etc) What am I missing? https://x.com/shivsakhuja/status/2107585549846647089?s=20
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