Shiv|Oct 07, 2026 14:30
I think this is everything your AI agents need to actually run your marketing:
1. KNOWLEDGE
- Basic company context
- Product catalog & understanding
- Audience segments
- Campaigns
- Competitors
- Positioning
- Customers
- Meeting notes
- Planning artifacts
- Design rules
- Brand guidelines
2. DATA / METRICS:
(each of these would ideally be linked to a campaign)
- Web & blog traffic and conversions data
- Revenue / conversions: Shopify, Stripe, etc
- Social media posts with impressions, comments, mentions
- Ad performance metrics
- SEO data
- Email marketing data
- Product usage data
3. ASSETS:
- All your marketing assets (images, videos) synced, tagged and indexed (Ideally an agent has actually watched each video, and indexed different sections, topics, etc)
- All your links
4. SKILLS
- atomic skills: make creatives, write emails, etc
- orchestrator skills: run marketing campaigns, run a launch, etc
5. AUTOMATIONS
- Needs a cloud environment to run in
6. PROACTIVE MESSAGING CHANNEL
- Agent can ask questions and wait for your reply
- Agent can push information and reports to you
- You can feed the agents on an ongoing basis
7. INTELLIGENCE LAYER
Agents gotta make sense of all that stuff in 1,2,3 + synthesize new information and self-update the context.
(5 & 6 are solved by Grok Bot, Muse, Dots, etc)
What am I missing?
https://x.com/shivsakhuja/status/2107585549846647089?s=20
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