金色财经|Sep 29, 2026 09:28
[Doubao Mobile Assistant Followed by ByteDance Reportedly Launching a Personal Assistant Product]
According to a report by Jinse Finance, ByteDance's Doubao is advancing product planning in the personal assistant direction. Insiders revealed that continuing the strategy of Doubao Mobile Assistant in the personal agent direction last year, Doubao internally began testing related exploratory products in April this year, codenamed 'Spell.' The project is primarily led by the Doubao Mobile Assistant team but has not been officially released due to reasons such as the launch of Doubao Mobile.
With personal assistant products like Muse and Instinct gaining attention overseas, Doubao is also accelerating the external release of its personal agent capabilities. The plan is to integrate the Spell project more deeply with Doubao's products. The new product will be jointly managed by the Spell project and Doubao's dialogue team and is expected to be launched to the public soon.
In addition, the Doubao product line received a new task during the Mid-Autumn Festival: to quickly develop a product targeting Muse. The timeline requires an experience version to be developed by September 30 and undergo internal testing.
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