Bybit brand rejuvenates, iconic orange I transforms into Make Your Move brand positioning new symbol According to TechFlow, on September 24th, Bybit announced the launch of a new global brand theme, "Make Your Move," marking the company's further upgrade from a cryptocurrency trading platform to a full stack financial platform. Since its establishment in 2018, Bybit has gone through multiple industry cycles and self transformation, and has now developed into a comprehensive platform connecting markets such as cryptocurrency, stocks, gold, foreign exchange, indices, and derivatives. It has also connected channels such as payment, consumption, wealth management, institutional solutions, and intelligent financial services, creating an integrated The New Financial Platform. The new brand positioning continues the vision proposed by co-founder and CEO Ben Zhou earlier this year, which is open to everyone, driven by intelligence, and open to the world. Make Your Move focuses on the diverse choices that users have on interconnected financial platforms, emphasizing a personal centered financial experience. Visually, the iconic orange letter 'I' in the Bybit name is transformed into an independent brand identity, symbolizing the power of individuals and the financial system to take action. The new visual pattern stands out from the repeated lines with an orange line, symbolizing the individual taking their own step in the system. It is reported that Bybit has been preheated on social media yesterday and updated its logo and image materials synchronously on official channels today. At present, Bybit has over 80 million registered users in 181 countries and regions, providing more than 442 spot assets and 235 traditional financial market trading varieties. Its P2P network covers 48000 active merchants, and Bybit AI has connected over 600 platform services. This brand refresh reflects Bybit's transformation from the inside out and further strengthens its commitment to building The New Financial Platform and opening up global financial opportunities to the new generation of users.