Circle doesn’t need Chelsea fans to care about stablecoins. It needs them to remember USDC. USDC will sit on Chelsea’s shirts for the 2026/27 season, giving Circle something a blockchain cannot: repeated exposure to a global audience. For a product designed to stay at $1, familiarity may be the real marketing win. https://cryptoslate.com/circle-wants-you-to-love-usdc-a-little-like-you-love-chelsea/