fal's Gorkem Yurtseven says Hollywood went from almost no AI usage to their fastest-growing segment in one year: "There's a lot of noise about how AI might disrupt Hollywood, but Hollywood usage was nonexistent a year ago. In the past year, it grew, and now it's the fastest-growing segment." "Amazon MGM Studios, at their conference, released their Project Nara tool. It's mostly backed by fal infrastructure behind the scenes. We are seeing incredible pull coming from Hollywood." "What they need are these small point solutions rather than generating everything from scratch. They want to be able to extend the video a little bit. They want to be able to change the camera controls. They want to change the lighting. Someone has to build these solutions for them." "What Hollywood needs, what creators actually need, and what the research labs are working on, there's a little bit of a disconnect there. We believe we can come in and do these little post-training projects to close that gap." @gorkem @fal