Ripple has put XRP on Kansas jerseys, Florida’s football field and now Louisville’s basketball court in roughly 10 weeks. So far, the deals are about visibility, not XRP utility. None requires the universities to use the token for payments, ticketing or other on-chain activity. https://cryptoslate.com/ripples-university-strategy-is-evolving-from-blockchain-labs-to-xrp-logos-in-packed-stadiums/