Uniswap Labs creates distribution for hook builders in more ways than people realize! A few under-appreciated ones: Uniswap v4 allows for fast, expressive, and safe customization of liquidity pools. When it was announced, there was concern hooks would not be picked up in our routing Today, we're proud to say the Uniswap interface is able to route to most hooks instantly! Our app is not the only source of volume for hooks. We wanted to make sure other UIs were able to route to as many hooks as possible We built Uniswap API, offering our routing for free to anyone that wants it http://developers.uniswap.org For projects that do their own routing, we built hooklist - a public repository of our hook categorization and safety information https://github.com/Uniswap/hooklist Advanced customizations can trigger a manual review or need for audits for security reasons, which can take a bit more time (although we've gotten quite fast there as well). Full details in the thread I'm quote tweeting. To help smaller teams, the Uniswap Foundation has been sponsoring some of these audits Additionally, the Uniswap UI pool creation flow now has a hook dropdown menu letting pool creators select from hundreds of pre-deployed community hooks. And the explore pages include hook meta data as well Thats far from an exhaustive list - we've also ramped up comarketing, made investments, provided technical support, and more! TLDR: build on Uniswap and we will help you succeed(Hayden Adams 🦄)