[Apple to Launch Largest New Product Cycle, Foldable iPhone and AI Devices May Be Released Gradually] According to Bloomberg, Apple will unveil products such as the foldable iPhone, iPhone 18 Pro/Pro Max, and Apple Watch Series 12 at the 'Surprise and Shine' event on September 9. The foldable iPhone is expected to be priced at over $2,000. Apple also plans to launch products between 2026 and 2027, including an AI Siri-powered Apple TV and HomePod, a touch-enabled OLED MacBook, a smart home hub with a screen, AirPods equipped with cameras, and display-free smart glasses.