Big congrats to our Audience customer, Needle in a Haystack Simulator, for going viral last week: 40 million impressions in 48 hours. What’s most interesting is that this wasn’t a random “viral hit” Over the last few months @NasNakarus and the @StudioBitDot team have been executing a deliberate strategy: - 1. Create a large portfolio of high-interest game concepts - 2. Test them as quickly and as leanly as possible, starting with small vertical slices posted on social media - 3. If the concept doesn’t perform, kill the bet. If it does, only then do they double down with more resources Needle in a Haystack Simulator really, really performed. Once the game went viral they reached out for @Immutable's support on this aspect as well, and we had them a custom landing page live in <48 hrs. There's still tons of work to be done up to launch, but excited to see how far they can take this. More coming soon.(Robbie Ferguson | Immutable)