Inside Ethena's new neobank built on AVAX @EthenaPay is live — a consumer neobank from the dollar issuer itself, not a card wrapper on someone else's stablecoin. Exclusively on @avax. @gdog97_ and @JohnNahas84 on Layer One with @imyoungsparks: OUTLINE 00:00 Open 02:10 EthenaPay Overview 03:10 Save, Send, Spend 06:25 Why Avalanche 09:04 Direct to Consumer 13:20 Invisible Adoption 18:00 No Ethena chain 21:02 C-chain today 24:54 EthenaPay versus other crypto neobanks 27:46 Embedded finance 36:06 RWA perps 39:18 Black Opal 42:00 Buybacks, Labs IP 43:33 Close(The Block)