Turns out the driving force behind the Touch Bar on the MacBook Pro back in the day was none other than Apple's new CEO, Tenus. At the time, he firmly claimed it was special and a great marketing design, but in the end, he personally put an end to it. Along with it, the butterfly keyboard also met its demise. However, the self-developed chips, the budget-friendly MacBook Neo, and iPadOS that he later championed turned out to be huge successes.