PANews|Aug 31, 2026 12:30
[Adobe Invests Over $4 Billion in Saudi AI Market]
According to Reuters, Adobe has announced a partnership with Saudi Arabia's Ministry of Communications and Information Technology and the government-backed AI company Humain, committing to an investment worth over $4 billion. The initiative will provide more than 27 million eligible Saudi citizens and residents with 12 months of free access to AI tools.
As part of the plan, users will receive free access to the Adobe Firefly Standard subscription and select premium features of Adobe Express. This includes an image generation model jointly developed by Adobe and Humain, optimized specifically for Saudi culture.
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