When gold prices surged before, the two investment methods most ordinary people thought of were: 1. Going to jewelry stores to buy gold accessories, like gold necklaces, gold earrings, gold bracelets, etc. 2. Buying physical gold from banks and storing it. Obviously, neither of these is the best investment channel. When you buy gold jewelry, you're actually purchasing a luxury item that includes high costs for craftsmanship, branding, and store personnel, and its resale value takes a big hit. As for storing gold in banks, there’s a spread between the deposit and redemption prices. So honestly, it’s better to just buy directly on a CEX.