52% of Gen Z investors redirected money meant for investing into sports bets this year. 26% now call sports betting part of their long-term financial strategy. Only 34% don't bet at all. Sports betting revenue went from $430M in 2018 to ~$17B today. The house isn't just winning; it rebranded as an asset class. No wonder meme coins can't catch a bid. (Source: Betterment 2026 Retail Investor Survey)