[Xiaohongshu Launches New AI Shopping Guide Feature, Directly Pushing Product Cards in Q&A Scenarios] According to Deep Tide TechFlow on August 12, as reported by 'DuJia,' Xiaohongshu is developing a new 'AI Shopping Guide' feature. Leveraging a conversational interaction model, the feature directly pushes product cards and attaches order placement links in Q&A scenarios. The project is being led by Daoxuan (Pan Boyuan). In its e-commerce business, Xiaohongshu has already implemented some AI features. For instance, in store reviews, AI-generated summaries of store reputation are provided for consumer reference. At the end of April this year, Xiaohongshu issued an internal letter announcing a new round of organizational upgrades. One of the core changes included the establishment of a first-level AI department called Dots and an Enterprise Intelligence Division, increasing investment in AI from both product technology and organizational perspectives.