[Bezos Drives Redesign of Prime Video, Focuses on Artificial Intelligence] According to a report by Golden Finance on July 23, Amazon (AMZN.O) founder and CEO Jeff Bezos has urged Prime Video head Mike Hopkins to undertake a comprehensive overhaul of the streaming service Prime Video, placing artificial intelligence at its core. Internally referred to as 'Lighthouse,' the project aims to showcase Amazon's AI capabilities to over 200 million Prime Video users. Sources indicate that the 'Lighthouse' project is seen as one of Amazon's key initiatives to enhance its position in the field of artificial intelligence. Additionally, other AI projects, such as the multi-year upgrades to the Alexa voice assistant for more natural conversational responses, have yielded mixed results and remain in a loss-making state to date. (Jin10)