Apple is planning to comprehensively reform the entire Mac product line, and even install an OLED touch screen on the MacBook Pro for the first time! Apple is preparing for a comprehensive overhaul of its entire Mac product line to meet the strong computing power demand driven by local AI agents and computationally intensive AI applications. Driven by the trend of AI local deployment, Mac sales are expected to achieve growth for the third consecutive year. Apple is preparing to release updated versions of iMac, MacBook Air, Mac Studio, and the all-new MacBook Pro from this fall to next year. In the specific product roadmap, the entry-level 14 inch MacBook Pro (codenamed J804) will be equipped with a brand new M6 chip, while the upgraded iMac (codenamed J833/J834) is the first updated desktop computer in two years. The most significant change is the high-end 14 inch and 16 inch MacBook Pro codenamed K114 and K116. These two models will introduce OLED display technology and touch screens for the first time, equipped with M5 Pro and M5 Max chips. They are currently undergoing internal testing based on macOS 27.1 system and are expected to be released by the end of this year to the beginning of next year. The severe imbalance between supply and demand is rewriting Apple's pricing and distribution logic. Due to their ability to connect external displays and heterogeneous computing environments, Mac mini and Mac Studio have become the core computing power carriers for running AI applications locally. However, the production pressure caused by the shortage of memory chips has led to a serious imbalance between supply and demand, with some Mac mini and Mac Studio orders waiting for more than three months to be shipped. In response to the rising cost of upstream storage chips and strong demand, Apple has raised the prices of Mac products across the board in June 2026 The starting price of MacBook Neo has increased from $599 to $699 13 inch MacBook Air starts at $1299 The price of the 16 inch MacBook Pro has reached $9999 To lower the purchasing threshold for users and maintain hardware distribution, Apple plans to officially launch a hardware rental plan covering Mac devices on July 28th. Source: Bloomberg