Zhaozhao, has my income over the past year mainly come from being a KOL? Actually, no. After a series of events last year, my content collaborations almost fell off a cliff. Take this month as an example: Many KOLs at the same level as me still have 3–5 monthly retainers. As for me, I’m down to just one. But over the past 12 months, I’ve been through: M AIA Aster River Binance Life and a series of zeroed-out memes. When it comes to secondary market trading skills, I’d say I’m a complete mess. But in these 12 months, the projects I dared to go all-in on, before they crashed, almost all had a decent run. That’s also why, in the past six months, I’ve had the confidence to post about Web3 projects less and less. For many collaborations, it’s no longer about value, but about price. KOLs at the same level, their collaboration quotes are generally $600–$800, and there are even cases where a single project’s monthly retainer surpasses my income from collaborations over several months. But the offers I get often come with this attitude: “$200, $300—if you don’t take it, someone else will.” What’s even more ridiculous is that many KOCs now are already getting $300+ per deal. And yet the offers I get can still be as low as 300 RMB. So, I’m increasingly convinced that what will truly change my life won’t be ad revenue. Personally, I think BlackBerry (BB) might just take me flying again next year.