There’s no market that only goes up, just like there’s no dream you never wake up from. The hottest storage narrative from a while back? Now it’s dropped so much that people are mocking it! The ones who once shouted about changing the industry have gone quiet. The ones who used to show off their gains have disappeared. The ones who believed “this time is different” are starting to doubt themselves. In reality, every cycle is the same. Bull markets rise on imagination, bear markets price based on reality. When prices go up, people believe in the future. When prices go down, people only look at the results. The cruelest part isn’t losing money—it’s realizing that the stories you once believed in so deeply are starting to fall apart, one by one. But those who’ve been through multiple bull and bear cycles know: the market never kills dreams, it kills illusions. The ones who survive the cycles aren’t the ones who get it right every time—they’re the ones who stay at the table even when the dream shatters. Because they know: stories will change, trends will change, narratives will change, but cycles never change. In bull markets, you earn based on your knowledge; in bear markets, you earn by upgrading your knowledge.