[Claude's New Ad Starts with a Burning House, Netizens Think They're Watching an AI Apocalypse Movie] According to monitoring by Dongcha Beating, Anthropic's new advertisement, *Hope Lies in Challenges*, has sparked significant controversy after its release. The ad originally aimed to demonstrate Anthropic's willingness to confront AI risks, but it opens with scenes of a burning house, facial surveillance, homeless individuals, and vast graveyards. The voiceover asks questions like, 'Can AI be trusted?' and 'Who will hit the brakes when it goes out of control?' Many netizens believe the entire ad feels more like a trailer for an AI apocalypse. OpenAI CEO Sam Altman commented that he initially thought it was a parody account. Others mentioned that relatives called them after watching the TV ad, asking, 'Why are AI companies threatening us?' The graveyard scene sparked the most controversy. As the image appears, the voiceover coincidentally asks who will 'hit the brakes' for AI. Some believe this almost implies that AI could lead to large-scale deaths. Anthropic originally intended to encourage the public to voice their concerns about AI, which they would address one by one. However, instead of establishing the image of a 'responsible AI company,' they seem to have spread fear instead. [Original Link]