PANews
PANews|7月 07, 2026 05:16
[X Product Lead: Video Piracy Rampant on X Platform, Video Editor to Be Launched, Original Accounts to Receive Priority Recommendations] X Product Lead Nikita Bier responded to criticisms that 'X is turning into TikTok.' On the X platform, video posts now account for nearly half of the total exposure. Many popular accounts are reposting videos that belong to other users, sometimes even content from five years ago. The team believes that this kind of content recycling negatively impacts user experience and the business. To address this, X is launching a practical video editor for the first time, encouraging creators to produce original videos, making the content unique to the X platform. Nikita Bier called on original creators, stating that creators of original content are facing a significant opportunity. While the algorithm may take time to recognize originality, once it does, growth will outpace that of other accounts.
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