Nancy|7月 06, 2026 15:02
Yesterday, on a whim, I asked ChatGPT about the public information of He Yijie. Here is ChatGPT's answer @ heyibintance
In addition to being a co-founder and co CEO of Binance, He Yi also holds several important roles:
Head of YZi Labs
Starting from 2022, I will be in charge of the original Binance Labs.
In 2025, it will be renamed YZi Labs and expand its investment scope from Web3 to AI, biotechnology, and emerging technologies.
She is responsible for investment strategy, selection of entrepreneurial teams, and ecological layout.
Core decision maker for Binance product and community strategy
Although this is not an official title, she has been leading for many years:
Global Marketing
User Growth
community operation
Listing strategy
Brand Development
Many cryptocurrency enthusiasts believe that she is an important figure in truly building the culture of the Binance community.
Former Chief Marketing Officer (CMO)
Before becoming Co CEO, she served as the Chief Marketing Officer of Binance for a long time, responsible for global brand and marketing promotion.
Former Chief Customer Service Officer (CCSO)
Before being promoted to Co CEO, she also used the title of Chief Customer Service Officer to emphasize the customer-centric business philosophy.
Early entrepreneurs in the cryptocurrency industry
Before founding Binance, she was also one of the co founders of OKCoin, responsible for brand and marketing promotion, and began collaborating with Zhao Changpeng during the OKCoin era.
Web3 Investors
She is also a well-known cryptocurrency investor who has invested in hundreds of Web3 projects through YZi Labs, covering:
Layer 1/Layer 2
DeFi
AI
GameFi
DePIN
In fields such as biotechnology.
In addition, there are some informal titles in the cryptocurrency community, such as:
Queen of Binance
Binance First Lady
Coin Circle Iron Lady
Crypto Queen (used by some media)
These are not official titles, but rather terms used by the community and media to describe her influence.
Overall, the most important official positions currently held by He Yi can be summarized as:
Co Founder of Binance
Binance Co CEO
Head of YZi Labs
An important investor and ecosystem builder in the Web3 and AI fields.
HEYI
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