Microsoft just committed $2.5 billion to a new unit called Microsoft Frontier Co. 6,000 employees embedded directly with clients to help them actually deploy AI, not just buy it. It lands just two days after Amazon put $1B behind a similar push. Anthropic and OpenAI both launched their own versions back in May. The pattern is clear: every major AI player now thinks the bottleneck isn't building models. It's getting them to actually work inside real companies.(Lark Davis)