MicroStrategy's new plan has slapped quite a few supporters in the face MicroStrategy is ready to sell coins, and they’ll do it under any of these conditions: 1. When cash runs out (expected by year-end) 2. When issuing more stock becomes too costly (already met) 3. When the preferred stock price is too low (also met) A lot of analysts were still hoping MicroStrategy would keep selling stock to buy Bitcoin, then default on preferred shares to hang on Now you know who’s more professional, right?