金色财经|Jun 25, 2026 12:52
[AI Has Become the Core Infrastructure of Major E-commerce Platforms]
June 25 news: AI has already become the core infrastructure running through the entire 618 shopping festival process, deeply integrated into both consumer purchasing and merchant operations. On the consumer side, AI is gradually transforming into a new entry point for shopping and a decision-making assistant tool. As early as May 11, Taobao fully integrated with the Qianwen large language model, allowing consumers to complete product filtering and price comparisons through conversational interactions. The platform's built-in Qianwen AI shopping assistant also features AI virtual try-ons, AI automatic discount calculations, and AI low-price substitutions.
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