A NEW KING: Vanguard has officially overtaken BlackRock in US ETF Assets w/ $4.39T vs $4.36T ending a 23-year reign since Blk knocked off State Street in 2003, who was king for 10yrs bf that (we need an ETF museum lol). That said, BlackRock is still bigger in global ETF aum AND global total aum, but Vanguard is definitive King of America in both ETFs and MFs and VOO in the single ETF category, and it's hard to see anyone challenging them for a long time as they take in approx 50% more flows than anyone else. Great scoop from @kgreifeld today (full piece link in reply)