LG Electronics will launch advertising business blockchain based on Arbitrum, with ARB rising by over 5% within the day BlockBeats News: On June 12th, South Korean LG Electronics chose Arbitrarum as the underlying technology and plans to launch a new blockchain network. This network will be designed specifically for the advertising and media industries, serving as a platform for placing, purchasing, selling, and managing digital advertisements, and recording user interaction data with advertisements, providing a shared database of advertising inventory to enhance industry transparency and efficiency. This is another attempt by LG in the blockchain field. Previously, LG has launched enterprise level Monachain, Wallypto wallet, and operated NFT market. The new chain was developed by LG Blockchain Research Laboratory and has undergone pilot testing with a Japanese advertising company. Currently, it does not have an official name and is expected to evaluate its commercial potential later this year. According to HTX market information, ARB rose more than 5% due to this impact.