For far too long, Africa has been viewed primarily as a challenge to be managed rather than an opportunity to be harnessed. That narrative is changing as the continent emerges as a major destination for investment, innovation and sustainable growth. Kenya and Norway have built a strong relationship founded on trust, mutual respect and shared ambition, creating a solid foundation for deeper economic cooperation and sustainable development. Norway’s partnership with Kenya on the National Electric Mobility Programme and other strategic initiatives reflects our shared commitment to innovation, green growth and economic transformation. Addressing the Norwegian–Kenyan Business Forum, we highlighted opportunities to expand trade, investment and partnerships between our two countries. Kenya offers a young, dynamic and highly skilled workforce, a rapidly growing market, and a strategic position as a gateway to Africa’s 1.4 billion consumers. We also underscored the vast potential for collaboration in infrastructure, renewable energy, green industrialisation, technology and agriculture to drive growth, create jobs and deliver shared prosperity. To Norway’s business community, we extend a warm invitation to invest, innovate and grow with us as long-term partners in Kenya’s development journey. Karibuni Kenya. 🇰🇪🤝🇳🇴(William Samoei Ruto, PhD)