Polymarket is paying Web2 influencers for promotions From January 2025 to February 2026, the Polymarket CMO paid at least 20 influencers over $350,000 to post more than 490 pieces of Polymarket-related content. This figure might be significantly underestimated, as the Polymarket CMO’s personal PayPal account transferred over $2.5 million to more than 800 individuals in the past 14 months. Polymarket’s customer acquisition and incentive strategies are becoming increasingly diverse, with programs like the Builders Program for developers and Taker/Maker Rebates for regular users…